Creators create. Technology transforms.
Glass Umbrella builds educational products, creator platforms, and AI consulting services through open-source community collaboration
Our Company
Glass Umbrella operates through three interconnected parts:
The Smithy - Community platform where creators collaborate on educational games, storytelling experiences, and creative tools
Ephemeral - Consulting services for AI transformation, scalable systems, and creative campaigns
Our Projects - Products built on The Smithy platform (like Grit)
Why are we called "Glass Umbrella"?
A glass umbrella shelters from rain while staying transparent and letting sunshine through
Here's what that looks like in practice:
Rain (Adversity)
Leaders shield teams from negativity and external pressures while remaining transparent and accountable. When challenges come, we take the hit so our community can keep creating.
Sunshine (Success)
Recognition goes to those who did the work. A glass umbrella doesn't block light. It lets success shine through to the people who earned it.
We are Catalysts. We carry Glass Umbrellas. And we've got you covered.
Meet Our Team
Will Watkins
Steward of Fiero
Will is an industry disruptor on a mission to catalyze transformation through open leadership, gamification, and cutting-edge technology. As a passionate DevOps evangelist, he champions continuous learning, a growth mindset, and servant leadership to unravel wicked problems and streamline processes, delivering value to users more rapidly, reliably, and securely. An accomplished leader and team builder, Will leverages emergent concepts to adapt to challenging markets, boasting a winning track record across the public sector, commercial enterprises, telecommunications, financial services, and system integrators.
Maintainer of the Smithy
Doug Watkins
Steward of Community
Fresh out of college, Doug moved to Los Angeles, CA to pursue a career as an actor. Instead, he managed to make a name for himself online in the video game DayZ as Dr. Wasteland MD. This humbling experience started Doug on his quest to make his own game inspired by memories of his favorite games.
Maintainer of Community
Molly Bruckman
Steward of Curiosity
Molly is a founder and co-owner of Glass Umbrella, where she leads go-to-market strategy and works with clients to improve their GTM programs through Ephemeral. A serial startup founding team member who’s also built programs for F500 brands like Gap and BlackRock, she brings deep expertise across B2B and B2C—from strategic and creative marketing to personalization, AI systems, and best-in-class customer experiences. At Mutiny, she built CX and marketing from scratch and launched integrated campaigns generating millions in pipeline. Molly works at the intersection of strategy, systems, and creativity, helping teams tell stories that break through.
Maintainer of Momentum
Lynsie Steele
Steward of Advocacy
Lynsie Steele
A champion of entrepreneurship, Lynsie has spent 20 years building robust concepts through business development, strategic marketing, and grassroots community campaigns. A resident of the Charlottesville community since 2005, Lynsie has focused on craft beverage and food initiatives, local and national nonprofit organizations with a concentration on health and wellness, and culinary education. Her favorite things are working directly with Founders, CEOs, and Owner/Operators to create balanced operational systems that help feed marketing strategy and grow sales conversions, all the while defining a brand for streamlined voice and messaging success. She also has a tremendous passion for nonprofit organizations, and has seen great success in planning and executing fundraising events and campaigns that attract invested stakeholders and meet fundraising goals. Lynsie’s current projects include launching nationwide community projects that help refine brand messaging and work to bolster authentic engagement. Her areas of expertise include digital marketing, education systems, e-commerce, and business operations. Above all, Lynsie has a deep respect and appreciation for stewardship, and aspires to continue to deepen her connection as a proponent for business owners and community leaders.
Maintainer of GardenVariety
Rihards Kurts
Steward of Art
My name is Rihards Kurts I am from Latvia and currently working as the Art Director at Glass Umbrella with a background in concept art, illustration, and 3D modeling. Prior to joining the studio, I worked as a freelance artist for two years, contributing illustrations to a range of creative projects. I hold a Bachelor’s degree in Video Game Design and Graphics and am passionate about crafting meaningful, story-driven worlds through visual design.
Maintainer of Visual Beauty
Erick Alcántara
Steward of Harmony
"Sound designer and music composer, Erick Alcántara has produced music and sound design for projects all around the world. Ranging from commercial jingles, VR experiences, videogames, short-films, and a feature film. His work has been selected and nominated in festivals around the world, including an Ariel nomination. Erick has provided sound services for over 8 years to fit every need of every project.".
Maintainer of Resonance
Sterling Reames
Steward of Motion
Sterling started his game industry journey working at Zynga on Facebook games, and since that time has worked on mobile, AA, AAA, Roblox, you name it! He’s extremely passionate about interactive animation and bringing worlds to life. He’s a proud father of 3 kids, and likes writing music and stories from time to time.
Maintainer of Animation
Bjorn Askew
Steward of Performance
Bjorn Askew is a games developer with over 15 years of experience as a gameplay, engine, and graphics programmer. He has helped develop games that have sold millions of copies such as Batman: Arkham Knight and Kerbal Space Program, and a variety of indie titles that you've likely never heard of! His goal is to make games that are fun to play, look good, and run fast.
Maintainer of Excellence
Anna Mikeda
Steward of the Mind
"Anna Mikeda is a psychologist with over a decade of experience who bridges Eastern spiritual wisdom with Western psychological frameworks. Specializing in high-functioning anxiety, she's developed innovative approaches that engage both conscious and subconscious processes. Fascinated by the emergence of artificial minds, she transitioned to AI psychology, joining SingularityNet's Sophiaverse where she explored the frontier of machine consciousness. Her work addresses crucial 21st century questions: What truly motivates artificial intelligence? How might we develop goal systems that ensure both AI safety and flourishing? Currently serving as an AI Psychology Developer at Glass Umbrella, she designs persistent AI personalities for gaming and companionship applications. Her unique background enables her to bring a deeply human understanding to the creation of artificial emotional intelligence. In her free time, Anna holds meditation and qigong classes, further extending her holistic approach to wellbeing beyond her professional practice.".
Maintainer of Wellbeing
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